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Who we are

About

We started with one category we thought everyone else was getting wrong, and grew outward from there.

Why hosiery first

Placeholder. The founding story goes here — roughly 300 words on why the hosiery market was underserved, what the size range means, and how the rest of the catalogue followed from customer requests rather than a category plan.

How we choose stock

  • We buy it, wear it or use it before we list it.
  • Every listing states material, weight and what it actually feels like.
  • We say when something is not for beginners.
  • We do not carry anything we would not be comfortable explaining to a first-time buyer.

Who works here

Placeholder. Small team, named, with roles.